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Biographie et livres de Tim Ambler

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Tim Ambler is currently Grand Metropolitan Senior Research Fellow at London Business School where he teaches Global Marketing and Doing Business in Greater China. His research interests include brandequity, how advertising works, marketing in China and other international markets and relationship marketing. He holds an MA (mathematics) from Oxford, an SM (majoring in marketing) from the Sloan School, Massachusetts Institute of Technology and is a Fellow of the Institute of Chartered Accountants.
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Téléchargez le livre : The SAGE Handbook of Advertising
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The SAGE Handbook of Advertising

Tim Ambler , Gerard J. Tellis

SAGE Publications Ltd

2007-10-24

PDF, ePub

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for...

107,93 €

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