Télécharger le livre :  The Handbook of International Advertising Research
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and...

Editeur : Wiley-Blackwell
Parution : 2014-01-21
Collection : Handbooks in Communication and Media
PDF, ePub

176,13